User Interface
User Research
Prototyping
Quantitative and Qualitative Data Comparisons
2023
The e-commerce industry has seen steady growth over the past decade, culminating in a significant boom in the 2010s, driven by the rapid evolution of smartphones. As major players optimized every aspect of the experience within a 5-inch screen, consumers quickly realized that convenience was literally at their fingertips. This transformation revolutionized the shopping experience, leading to a corresponding shift in user behavior.
UI/UX
Corporate Branding
User Research
Motion Graphics
Rapid Prototyping
2019
CIMB Apply App is a customer-facing onboarding app for NTB (new-to-bank). CIMB Apply by CIMB Bank Berhad is one of the first banks in Malaysia to have EKYC implemented in the onboarding journey making it fully online end-to-end. Customers are able to open up a CASA account from the flick of their fingers at their own comfort at home.
Pilot app was released in March 2021 to selective number of audiences. CIMB Apply App went live to the masses in June 2021. The mobile based app caters both iOS and Android mobile devices.
User Research
UI/UX
Rapid Prototyping
2019
CIMB Onboard is a CRM (customer relationship management) hybrid app specific for RM’s (Relationship Manager) tablet devices. By digitising the as-is BAU process, RM will experience little to none paperworks involved, hasten the process, and reduce carbon footprints for RM’s lead management. This project involves simplifying the complex, legacy, enterprise-issued backend systems into one unified hybrid app adaptable across the various onboarding instruments.
Photography
Art Direction
UI/UX
Illustrations
2017
I was the former Visual Designer at Comfort Works Australia for three years before being promoted to UI/UX Designer. As the pioneer of the design team in the company I was given the flexibility and feasibility to explore and experiment projects. When I got promoted as the UI/UX Designer at Comfort Works, I was given the responsibility for customers’ experience throughout the site.
Newsletter Design
Marketing Initiative
UI/UX
2018
I wanted to challenge and enhance user experiences by elevating it to feel more human. Emails, often text-heavy and uninspiring, tend to dominate the above-the-fold space—the most valuable real estate. While visually driven emails can appear spammy, leading to low click-through and open rates, they also raise concerns about load times, especially if images are too large. How do we balance these challenges? Designing emails that look great on desktop but remain functional and appealing on mobile is a constant challenge.
Art Direction
UI/UX
Visual Identity
2021
Zippy App is a conceptual superapp I did for fun over one weekend. It’s just one of those time when you ponder upon the advancement we humans have come to:
“Oh crap, I locked myself out of my own house.” — Service Provider App
“Ah i left my cards at home how do I cash out now?” — Financial App
“I’m too wrapped up this weekend, how do I get groceries?” — Groceries App
First world problems, yes. There’s app for everything. But then everyone ends up having 5-6 pages of apps in their phone. But what if there’s a single app that does all the above?
Food For Thought
Art Direction
Illustrations
2017
Diversity at Comfort Works shapes the company into what it is today. With such a variety of backgrounds, agreeing on favorite foods can be a challenge! Each food illustration was carefully consulted with individuals representing their respective countries before being finalized. Comfort Works’ products cater significantly to IKEA customers, with nearly 60% designed for IKEA furniture—hence the depiction of the IKEA man. This t-shirt design won a company competition and was produced for our company retreat. Can you guess which food represents each country?
Poster Design
Illustrations
Visual Identity
Photo Editing
Designing for family and friends has allowed me to hone my skills and discover my unique creative approach to visualizing information. Over the years, I have undertaken commissions for various physical printouts, including flyers, tickets, packaging, and social media assets.
The Story of Nasi Lemak
Art Direction
Publication Design
Packaging Design
The Story of Nasi Lemak won an Honourable Mention in a publication competition. It’s meant to showcase the oneness identity of Malaysia in form of food while retaining the authenticity of the actual Nasi Lemak; its newspaper usage for packaging and the pyramid-shaped form for full experience.
Art Direction
Branding
Corporate Identity
A brand is the face, the aesthetic, and the first impression. It communicates silently, yet powerfully, to everyone it reaches. While it doesn’t use words, it defines identity—and if it sends the wrong message, the impact can be lasting.
I am particularly proud of the selected works highlighted above, which encompass the entire process from ideation and sketching to execution. The time and effort invested in these projects have been immensely rewarding. Especially seeing it adopted in various mediums.
Jim's Portfolio 