Comfort Works Website Revamp

I was the former Visual Designer at Comfort Works Australia for three years before being promoted to UI/UX Designer. As the pioneer of the design team in the company I was given the flexibility and feasibility to explore and experiment projects. When I got promoted as the UI/UX Designer at Comfort Works, I was given the responsibility for customers’ experience throughout the site. During my whole tenure at the company, I gained the experience to:

1. direct and stage photography sessions; I have worked directly with directors and our own videographer to plan and shoot the scenes.

2. design packaging for products.

3. handling social media contents and compose marketing newsletter for customers all around the world.

4. make the checkout process smoother

5. reprioritize homepage contents in better UX flow

6. overhaul top navigation, category pages and product pages UI

7. A/B test landing pages to analyze via Google Analytics and optimize them for the better user experience.

My favourite project was to revamp the product page with challenges to include a few product customizations. The customizations involves combination of 60+ choice of fabric, 5+ styles and smart accessories. On day-to-day basis, I look after and assist landing pages created by in-house authors.

Of course, refreshed look means better looking assets. They need to come hand in hand. We lack space in the office to curate our own photos so rooms were transformed into something more modular for ease of shifting props around to rotate between interior styles according to the ongoing campaigns. The blocks of removable background comes in quite handy. I managed to curate and photograph these scenes using the rooms.