Branding

Brand is a face, aesthetic, and first impression. It’s one thing that speaks out to everyone out there without a word. It’s an identity that doesn’t speak. But it makes a lasting impression if it speaks wrongly.

Ara Gym is a Muay Thai martial art studio based in Ara Damansara, Selangor, Malaysia. The client’s brief was just as simple as to merge two design element. Muay Thai + Ficus Tree (the origin of ‘Ara’ in Ara Damansara). The design had gone through four amendments before finalising with “shield” into the logo to signify “security” and “strength”.

The client Kidana is an Integrated Development Centre that embodies the value of holistic and sense of safety. The circle naturally gives the impression of feeling secured and surrounded within boundaries, structured and center of attention. Those were the early ideas until the logo was further developed with suggested idea by the client to be more organic to signify “kinetic movement”.